A brand is one of the tactical elements that make up a market offering. It consists of more than names and logos. The brand represents everything the customer perceives and feels about the company’s products and services. The brand is key in creating, communicating and sustaining value for all key stakeholders such as customers, employees and the organisation. Branding is a key tool to distinguish one business’s offering from that of another’s.

Brand equity is the value of an organisation's brand. A brand is said to have positive brand equity when consumers perceive the brand to be more favourable, capturing customer loyalty. A brand is said to have negative brand equity when consumers perceive the brand as less desirable than a brandless offering. Brand equity can be improved through focussing on strategies that improve brand awareness, perceived quality, brand association, brand loyalty and proprietary assets.

Development of a brand may vary depending on a range of factors such as the size of the business, the business goals, scope of work and the level of professional hired. Generally, in Australia the low-mid range can be anywhere from $1,000 to $20,000, while more complex brand builds can be $50,000 plus.

With over a decade of experience in brand development, backed by formal qualifications in marketing, graphic design and copywriting, Tuesday Creatives is a full-service branding agency. Our team is committed to staying ahead of global industry standards by actively engaging in industry events, workshops and networking. We partner with businesses on both ongoing and once-off projects, including our Comprehensive Brand Launch and Brand Essentials packages, bringing fresh, strategic thinking to every engagement.